Online convenience platform Jisp has appointed *shopt managing director, Jemma Blaylock to its advisory board.
In her new role, Blaylock will help shape the journey of Jisp with its AR voucher redemption solution, Scan & Save.
Prior to joining the advisory board, Blaylock worked as managing director of B2B digital rewards app, *shopt, which partnered with Jisp in June. The collaboration saw the businesses looking to bring transparency and alignment of investment and data from store shelf to shopper basket.
With over 20 years of experience in consumer goods, retail and digital experience, Blaylock has also had roles in companies including Kraft Heinz where she worked as commercial lead and head of retail operations and several roles at alcoholic beverage company, Diageo.
“Since meeting Ilann and the Jisp team a year ago, I have admired the quality of innovation but also passionately believed in the disruptive opportunity of Jisp, so greatly needed not just in UK independent Convenience but other channels and markets globally,” Blaylock said.
“Working collaboratively with *shopt and Jisp offers incremental opportunity to the whole value chain and I am super excited to help make the vision a reality”
Jisp founder and CEO, Julian Fisher added: ‘’Ever since Jemma was introduced to Jisp she has been selflessly supportive. An insightful, knowledgeable, and incredibly resourceful person who’s contribution has already had a huge impact on our business. The prospects for our company simply get better and better‘’
