Tesco has partnered with toy shop The Entertainer to open a number of branded instore toy concessions in time for the Christmas peak sales period.
The trial partnership between the UK’s largest supermarket and the leading toy retailer, will launch in October, with the concessions opening in 35 Tesco stores across the country.
The Entertainer will retain full oversight of product range, pricing and merchandising across the stores, and will run free-of-charge and all-year-round events plus character visits for children of all ages.
Tesco head of strategic partnerships, Louise Goodland, said: “We’re delighted to launch this trial with The Entertainer team, which is a leading expert in its field. We’re excited to work alongside the retailer and to bring a new offering to our customers.”
Gary Grant, chairman and founder of The Entertainer, said: “We’re always looking for new and innovative ways to bring the wonder of The Entertainer to customers, so we’re very excited to announce this partnership with Tesco, which takes our products and experiences directly to families and children right in the heart of their local communities.”
“Our mission when we launched The Entertainer in 1981 was simple – to become the best-loved toyshop, one child, one community at a time – and we’re incredibly proud that this partnership will enable us to continue achieving this mission.”
The full list of Tesco stores that will be part of the trial is set to be announced over the coming weeks.
Founded in 1981 by husband and wife team Gary and Catherine Grant, The Entertainer has more than 170 stores across the UK, a further 32 internationally, plus franchise partners.
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How will that work?‘’The Entaintainer’’ Doesn’t open on Sundays or Christmas Eve or Boxing Day.As I understand the owner.Doesn’t believe in opening on Sundays or opening on Christmas Eve or Boxing Day.As he likes to give time at Christmas and Sundays.To be with their families.