AB InBev, the parent company of Budweiser Brewing Group is preparing to launch its integrated order and delivery platform, BEES, across the UK.
According to the brewing company, the B2B ecommerce platform will provide UK retailers with a seamless order experience, communication and a better business performance.
The first European country to see the launch of BEES, it is set to roll out to select UK on-trade venues and off-trade wholesalers and will be trialled in a total of 100 outlets nationwide as AB InBev looks to expand further in 2023.
Across the platform, its current 2.8 million active users can browse for products, place orders, earn rewards, arrange deliveries, manage invoices and access business insights.
Using AI and machine learning to act on insights and improve customer experience, BEES offers advantages to UK retailers including e-learning modules, personalised order recommendations, revenue management, price and promotion transparency and a wide product selection.
AB InBev says over 80% of BEES customers make purchases every month influenced by its algorithms, with 1.7 million orders generated each week.
“Technology is at the heart of AB InBev’s growth strategy, and bringing BEES to the UK is an exciting step in our company’s digital transformation. As a member of the founding team of BEES, I watched the platform grow from day one,” Budweiser Brewing Group western Europe president and CEO, Brian Perkins said.
“By harnessing the power of data and technology, we’re building shared prosperity for our business partners and our communities. Already in the top 10 e-commerce marketplaces globally, BEES has the potential to improve productivity for all businesses in our ecosystem.”
