Plant-based brand launches tongue-in-cheek UK campaign

Paris-based challenger brand La Vie has launched its first UK promotional campaign, despite the vegan bacon not currently being available in the British market.

The tongue-in-cheek brand openly pokes fun at itself with a range of out-of-home materials displaying humorous messages such as: “The best plant-based bacon in town, isn’t available in town. French nonsense.”

Read the full story on Marketing Beat.

FMCGMarketingNews

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