Premier Foods has launched a new campaign to help consumers transform their leftover food and ingredients and repurpose them into filling meals.
As one of the UK’s largest food businesses, Premier Foods has unveiled their ‘Fresh Take on Food Waste’ initiative, an online tool that displays recipes based on the food items most commonly found at the back of the fridge.
Users can now select the ingredients they want to use and then pick from a bank of recipes to make at home that have been developed by Premier Foods’ chefs.
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The national in-store execution for ‘Fresh Take on Food Waste’ will run from September to October in selected stores. The new labels are running across Homepride, Loyd Grossman and Sharwood’s products and include a QR code to access the site.
The website has been developed with expert advice from climate action NGO and founders of the UK Food Waste Reduction Roadmap, Wrap UK.
Premier Foods has been a part of the roadmap since 2017, forming part of the company’s ambition to halve food waste by 2030 and support its suppliers and consumers to do the same.
The move comes as 4.5 million tonnes of food goes to waste in the UK each year, According to Wrap UK,
To put this figure into perspective, Wrap UK calculates that this means that a UK household wastes on average the equivalent of eight meals a week, equal to 490,000 bin lorries annually.
“Through this campaign we want to encourage consumers to take simple, easy steps in making leftovers go a little bit further and the versatility and affordability of cooking sauces makes them the ideal choice for people wanting to do just that,” Premier Foods brand director for cooking sauces and accompaniments Andrey Sokirkin, said.
“‘A Fresh Take on Food Waste’ is all about championing those overlooked ingredients that often get thrown away and changing the way we look at leftovers.”
Sokirkin added: “It’s been great working with our chefs to develop these recipes and I look forward to seeing our customers get creative in the kitchen and doing their bit to reduce their food waste.”
