Kids snacking brand, Strings & Things has announced the launch of its new packaging which aims to signpost the health benefits of its products to parents.
These health benefits including vitamin B6 and B12 which have been added to its Yollies and Frollies as well as calcium and vitamin D present in its Cheestrings, will now be visible on the front of every pack.
The re-design comes as research by Annova Immunity found that three in five parents shopping in the chilled snack aisle look for healthier options with added benefits.
In a bid to make parents aware of these benefits as they shop for their children’s packed lunches, the new design will launch from September as schools re-open following the summer holidays.
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The inside of each pack will also see a revamp, now including 48 new phrases. Designed in collaboration with specialist agency, The Pineapple Lounge, it looks to engage and excite children.
“We’re thrilled to see the new pack design rolling out in retailers this September, creating a more cohesive brand presence than ever before,” Strings & Things kids snacking UK and international marketing manager, Sarah Davies said.
“We’ve been listening carefully to both consumer and retailer feedback about how best to support their in-store experiences and knew that focusing on fueling imagination and health benefits were our priorities.”
The Pineapple Lounge’s Laura Christian added: “We appreciate the status of Strings & Things amongst school age children and wanted to ensure the creative redesign would be exciting and fun for them.
“The Strings & Things packaging and inners are often used as in the playgrounds at school so we needed to retain these core elements while updating the design to be even more engaging and keep kids’ creative minds curious.”
