Iceland and Uber Eats partnership expands to over 890 stores across the UK

Iceland and Uber Eats have extended their partnership to over 890 stores, offering fast delivery for customers using the app to order groceries.

More customers across the UK are now able to order from the frozen goods retailer via the food delivery platform with an additional 675 stores having been added to the platform this summer.

Iceland claim customers can shop via the Uber Eats app in the same way as they would when ordering from a restaurant.

Once accepted, the order is picked out in-store at one of Iceland’s food warehouses by colleagues, before being collected and delivered by a courier who uses the Uber Eats platform in as little as 30 minutes.

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The partnership gives customers a convenient, contactless and cash-free option when shopping and complements Iceland’s existing online service.

“Since the partnership between Iceland and Uber Eats began, it has continued to exceed our expectations,” said Iceland international and wholesale director, Justin Addison.

He added: “Rolling the service out fully has meant we have been able to deliver quality own brand products, as well as exclusive big brands, direct to customers’ homes in under 30 minutes.

“We’re certain there will be more to come from this partnership in the future.”

Uber Eats UK head of commerce Alex Troughton also commented on the partnership, saying: “We are delighted to be expanding our partnership with Iceland across the whole of the UK.

“We know that more and more customers are using our platform to order all their grocery needs, including the weekly shop, and with this partnership with Iceland, even more will be able to at the touch of a button.”

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