Organic dairy brand, Yeo Valley has announced the launch of its new Kefir Drinks, an extension to its ‘Love Your Gut’ range.
Available in Natural, Mango & Passionfruit and Cherry flavours, the drinks help to maintain a diverse microbiome and a healthy gut through its 14 strains of live Kefir culture.
Sold in Big 4 grocer Sainsbury’s, Waitrose and Ocado from September, each 500ml bottle has an RRP of £2.25.
The new products follow on from the brand’s current Kefir pots which grew sales by 33% to £11 million in the last year. This came as the result of Yeo Valley reaching new consumption occasions via introducing different packaging formats, including multipacks.
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To further promote its Kefir products and see more consumers aware of the potential health benefits, Yeo Valley has created an integrated consumer communications plan.
“Insight highlights that consumers are looking for products that support their gut health and are becoming increasingly aware of the benefits of Kefir products,” Yeo Valley Organic brand manager, Justin Stanley-Duke said.
“We saw this as an important opportunity to extend our Kefir range to Drinking Kefir that will provide more in terms of taste, affordability and sustainability”.
Further product developments including soups, dips and Little Yeos No Added Sugar pouches are also set to hit store shelves next month.
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