Walkers campaign showcases low-calorie multipacks

PepsiCo-owned Walkers has unveiled a new multi-channel campaign to showcase the fact that its family snack multi-packs contain less than 100 calories per pack.

Crisp packets including Monster Munch, Squares, French Fries, Quavers and Wotsits all have new low-calorie counts.

READ MORE ON MARKETING BEAT

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