Sainsbury’s named ‘worst’ supermarket for disabled shoppers

Sainsbury’s has been named the “worst” supermarket for disabled shoppers.

According to Britsuperstore, which analysed 750 Trustpilot reviews, found nearly 26% of disabled customers made complaints about the Big 4 grocer.

Big 4 rivals Asda, Tesco and Morrisons followed Sainsbury’s with 19.15%, 14.52% and 9.77% of disabled customers making complaints, respectively.

Iceland came fifth place, receiving 7.46% of complaints, with Aldi following close behind at 7.20%.

The Co-op received the least amount of complaints from disabled customers, with 1.16% being recorded.

READ MORE: Co-op pledges free ATMs to save communities from becoming ‘cash deserts’

Delivery was the most complained about issue, according to 51.93% of disabled customers, rude staff followed with 18.64% of complaints with communication and customer service issues closely followed with 17.74% of complaints related to the topic.

However, despite being named the “worst supermarket” for disabled customers, Iceland topped the list for delivery being the most complained about issue, with 72.41% of customers having issues.

Morrisons followed in second with 65.79%, Waitrose (63.83%) and Asda (63.76%) making up the top five.

The research comes as charity Scope revealed that 71% of disabled people have changed where they shop due to their negative experiences since the pandemic.

In a separate survey by, 41% of disabled people in the UK admit to finding it difficult to access products when shopping for groceries.

A Sainsbury’s spokesperson told Grocery Gazette: “We aim to be an inclusive retailer where people love to work and shop. We were the first supermarket to roll out sunflower lanyards, to enhance the shopping experience for customers with hidden disabilities, and to bring SignVideo to our customer service centres to support British Sign Language (BSL) users.

“For our groceries online service, customers can add delivery instructions for our drivers, including if they require any extra assistance such as bringing their shopping into their home. Customer feedback is very important to us and we continue to review how we can best support our customers.”

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