Fentimans launches first-ever ads campaign for mixers range

Fentimans has unveiled a new visual identity as part of its first-ever ad campaign for its mixers range.

As part of the brands new advertising campaign, the new drinks can range are available in its best-selling mixer flavours, Rose Lemonade and Ginger Beer, along with their Premium Indian Tonic Water and Valencian Orange Tonic Water flavours.

Fentimans mixers’ new identity isn’t just in the form of cans however, with the bottles having a new look too, and featuring a new end line “Botanical Alchemy in Every Drop”, which has been designed to highlight Fentimans’ inhouse craft brewing process.

This comes as the company revealed as part of their 2022 Trends Report, 52% of consumers regularly buy ‘premium’ drinks, with 33% willing to spend more on drinking even with increased prices.

The data also showed that since the pandemic, 42% of consumers seek sociable get-togethers in the re-opened market.

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“Our latest market report shows that on and off Covid restrictions since March 2020 has caused a pent-up demand for socialising and creating memorable moments,” Fentimans senior brand manager Ellie Jones said.

“This desire for high-quality, experience-led occasions has resulted in increasing trade-ups of drinks to more premium alternatives.”

She added: “Research shows that consumers can taste the difference with Fentimans and we want to celebrate our distinctiveness and support our partners with its premium positioning.

“It’s our undeniably complex process that gives our products their complex taste, silky mouthfeel and luxurious body, and ‘Botanical alchemy’ is a perfect way to articulate our own-able and differentiated proposition to consumers.”

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