Global wine brand Squealing Pig has become the official wine brand of Pride 2022 this summer.
The brand will be present at both Brighton Pride Parade (5 – 7 August) and Leeds Pride (7 August).
As the only wine sponsor of Brighton Pride, Squealing Pig will be available in all official bars with branded glasses and a selection of four wines including: Chardonnay, Sauvignon Blanc, Malbec and Primitivo.
As a result of the partnership, a six metre Squealing Pig Pride Blimp will fly across the south coast skyline to demonstrate the brand’s passion to support the LGBTQIA+ community.
In addition, 25% of all wine stock will be donated to support the festival and help raise funds for the creative work in the local community.
“Squealing Pig was born to give wine drinkers something new, fun, and exciting. The chance to easily explore different wine varietals from different countries all under one trusted brand,” said Treasury Wine Estates head of marketing EMEA, Ben Blake.
He added: “Our unique brand personality of ‘Less Bore & More Pig’ optimises that life is too short to bore people with waffle and pretentious.
“That’s why we couldn’t wait to partner with Pride and celebrate all that is possible for the LGBTQI+ community with call to embrace who we all are in individually and how we can fly together and have fun.”