Some 67% of shoppers found recyclable packaging is the most important green factor, according to new data.

Gnatta surveyed a population sample of over 500 members of the British public to understand their attitudes and habits when it comes to eco-conscious shopping.

The research also found 47% of participants favoured reusable packaging, with 32% prioritising sustainable materials, and 31% preferred local sourcing.

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Demand for eco-friendly products peaked pre-pandemic in January 2020 and hasn’t returned to the same level since — though seasonal events like Veganuary do drive peaks in interest.

The research said almost half (47%) of Britons say they make a conscious effort to shop sustainably, with a further third (35%) admitting they “sometimes” shop for sustainable items.

Aditionally, half (48%) said that excessive packaging would stop them re-ordering from a company.

Some 90% of survey respondents say they would recycle clothes with brand if this service was offered.

Gnatta also found that vegan chocolate is the UK’s most popular eco-friendly product. With 27,000 average monthly searches, plant-based chocolate beat the likes of vegan cake, vegan cheese, and vegan pancakes.

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