One Stop has announced a summer campaign to continue its partnership with FareShare, aiming to support vulnerable families with food across the UK.
The campaign will see the launch of a summer holiday activity book featuring colouring pages, word searches and dot to dots.
Available across all One Stop stores for £1, the sale of each limited-edition book will see profits going toward helping FareShare provide food to families.
The convenience retailer will also be donating 2p to the charity for every individual and multipack of fresh fruit and vegetables sold, with both initiatives running from 25 July to 2 September.
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These promotions will take place in stores with point of sale and digital marketing in a bid to build on One Stop’s previous £80,000 donation to FareShare during its festive campaign last year.
“We’re fully behind the work of FareShare. Through our large network of stores we see first-hand how some people in our communities need additional support,” One Stop head of transformation, Neil Thomas said.
“The reliance on charities such as FareShare is particularly sad to see in today’s society and is further exacerbated during the cost-of-living crisis.
“We believe that with over 900 stores throughout the UK, we’re able to continue making a real difference this summer and support FareShare. With the popularity of the activity books at both Christmas and Easter, we believe that the Summer activity book will be no different.”
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