Irn-Bru maker takes ‘mitigating action’ against cost inflation

FMCGNews

The parent company of Irn Bru, AG Barr, has reported expected first half revenues of around £157 million, despite taking “appropriate mitigating action” to limit the full year impact of cost inflation.

For the 26 weeks ended 31 July, the company reported a 19% increase in sales, with all brands including Barr Soft Drinks, Funkkin and Moma, continuing a positive momentum.

The company revealed its trading performance further benefited from the year on year Covid recovery across the market, particularly in the on-trade and out of home sectors, as well as the exceptional British summer weather in recent weeks.

READ MORE: Irn Bru deliveries suffer from HGV driver shortage

“Our brands are performing well and our business has continued to demonstrate both its resilience and flexibility,” CEO Roger White.

“While not immune to the current cost inflationary pressures experienced across the UK, looking forward into the second half of the financial year, we remain confident of delivering a full-year profit performance ahead of the prior year and in line with board expectations.”

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