Morrisons has become the first supermarket to launch its own range of carbon neutral eggs.
The move is part of the Big 4 grocer’s commitment to be directly supplied by ‘zero emission’ British farms by 2030, five years ahead of the rest of the supermarket industry.
Morrisons ‘Planet Friendly Eggs’ come from the supermarket giants farms where hens are fed a soya-free diet of insects, which are in turn fed on food waste from its bakery, fruit and vegetable sites.
Retailing at 30p each, or £1.50 for a pack of six, the product is set to be the first to feature the British Lion Egg green stamp on its produce to indicate the lower environmental impact to customers.
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They are initially available in 50 Yorkshire stores and Morrisons new lower environmental impact store in Little Clacton, with a national rollout planned for next year.
“This is our first carbon neutral product and there will be many more to come. It’s all part of our drive to be directly supplied only by ‘zero emission’ British farms by 2030,” Morrisons head of agriculture Sophie Throup said.
“We know our customers consider the environmental impact of the food they eat and want affordable zero emission produce. Eggs are a regular weekly purchase for most households and so we’re thrilled that after 18 months of hard work with our farmers – these eggs are finally hitting our shelves.”
Earlier this year, Morrisons became the first supermarket to commit to selling its own milk in carbon neutral cartons
British Egg Industry Council Mark Williams added: “It’s great to see that Morrisons has launched a carbon neutral British Lion egg pack under its own brand, in a first for a UK retailer.
“Eggs generally have a significantly lower environmental impact than other animal proteins and they are a highly nutritious, natural and great tasting choice for all the family.”
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