Cadbury’s owner Mondelez International has launched a range of non-HFSS sweets named Juicies across its Maynard Bassetts and The Natural Confectionery Co. brands.
The new range will include Maynards Bassetts Wine Gums Juicies, Maynards Bassetts Sports Mix Juicies, and The Natural Confectionery Co. Juicy Snakes.
To reach non-HFSS standards, all three lines will contain 30% less sugar than their standard counterparts and will also be made of real fruit juice, natural colours and flavours.
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The Juicies range is expected to hit stores next month in 130g bags with an RRP of £1. It’s non-HFSS content would mean the products will be exempt from upcoming HFSS regulations in October.
“Candy consumers are still looking for the best-tasting products which are also fun, made for sharing and made with trusted, authentic ingredients. For this reason the addition of real fruit juice to this great-tasting range is certainly set to capture shoppers’ attention from the fixture,” Mondelez International Joyful Candy brand manager Anna Ulrich said.”
“Joyful Candy is a strong area of growth within the category – and is currently worth an incredible £1bn in sales. The category also has 86% household penetration, so it’s crucially important for retailers to include different options within their range to offer choice for all.”
Ulrich added: “Wine Gums Juicies, Sports Mix Juicies and The Natural Confectionery Co. Juicy Snakes will tap into these key trends and will deliver exactly what those consumers are looking for – fun products with natural, trusted ingredients. The core range of each of these brands will still be available, offering more choice than ever through our expanded portfolio in a soon-to-be HFSS-restricted world.”
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