It’s 2021. A global pandemic is continuing to ruin everyone’s year. The UK is in and out of lockdown. No-one knows what Tier 3 means anymore. Mochi ice cream company Little Moons is going viral on TikTok.

A Tesco customer makes a TikTok about her experience of trying the product for the first time. It receives a whopping 300 million views and causes a sales increase of 700%.Soon after #LittleMoons has 150 million views, #LittleMoonsMochi has 107 million and the fruity ice cream balls wrapped in chewy rice flour dough are taking the world by storm.

Back in 2022, the pandemic has (largely) abated but Little Moons has continued with its impressive growth trajectory. Around 15,000 videos have been made about the Mochi ice cream balls and the company boasts 250,000 TikTok followers, which makes it an influencer in its own right.

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