Morrisons partners with The Prince’s Countryside Fund to reduce farmers’ carbon footprint

Morrisons and The Prince’s Countryside Fund have launched the ‘Carbon Clarity’ programme which aims to support Cumbrian farming families reducing their carbon footprint.

The Big 4 grocer’s three-year commitment to the charity founded by Prince Charles will see the initiative providing up to 20 families with an introduction into on-farm carbon opportunities.

Originally launched at the Great Yorkshire Show, this programme will see Farm Carbon Toolkit’s workshop consultant, Becky Wilson providing farming families with group workshops as well as one-to-one support and assistance from non-profit organisation, The Farmer Network Cumbria to create a carbon ‘action plan’.

The new initiative builds on the partnership’s Farm Resilience Programme that has helped over 1,000 UK farmers to build their businesses over its six-year running, in which for every £1 invested, farmers involved see a £3 return.

READ MORE: Morrisons unveils first lower environmental impact store

“Climate change is one of the biggest challenges for our generation and growing our food is a contributor to greenhouse gas emissions,” Morrisons head of agriculture, fisheries and sustainable sourcing, Sophie Throup said.

“But we understand that it can be difficult for farmers to access information about what they can do on their own farms to help reduce carbon.”

“As British farming’s biggest supermarket customer, we’re in a unique position to guide our farms and help lead changes in environmental practices – so we’re delighted to support this scheme to help the UK’s smaller farms.”

The Prince’s Countryside Fund executive director, Keith Halstead added: “The PCF is committed to helping farming families successfully navigate this period of agricultural transition.”

“We’d like to say a huge thank you to Morrisons for supporting the Carbon Clarity programme which will help equip farmers with the knowledge and practical skills to manage their carbon on farm and take full advantage of upcoming opportunities through environmental management programmes across the UK.”

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