The UK’s number one cheese brand, Cathedral City has unveiled its newest marketing drive with a brand new television advert.
The three-year campaign by dairy company, Saputo is set to cost £5 million, with this funding covering just year one alone.
To kick off the brand’s ‘Our Make it Better Cheddar’ campaign, the TV advert aiming to promote the cheese’s ‘consistently delicious’ flavour will feature a father and son duo and a talking cow.
Running through June and July, the advert will air across national television, on-demand and social media platforms.
READ MORE: Co-op launches ‘freeze me’ label to cut 70,000 tonnes of milk waste
“We are firm believers that carefully crafted, good quality cheese is worth enjoying every day,” Saputo Dairy UK head of marketing for Cathedral City, Neil Stewart said.
“Through our new ‘Our Make it Better Cheddar’ campaign and TV ad, we want to showcase the skill and dedication involved in producing our much-loved cheddar and explain to our target audience that this expertise, commitment and passion together make delectably creamy and consistently great tasting cheese.”
The news comes as grocery products including cheese are tagged with higher levels of security as supermarkets see a 22% rise in thefts amid the cost-of-living crisis.
Click here to sign up to Grocery Gazette’s free daily email newsletter
