Morrisons has updated its “My Morrisons” loyalty programme in a bid to simplify money-saving tactics for customers amid the cost of living crisis.
The Big 4 grocer clarified the instant rewards scheme is now updated to offer more relevant deals, easier navigation and the introduction of surprise bonuses.
The new My Morrisons app and a physical card will offer customers, new and improved offers that focus more on the categories that customers have told us they appreciate savings in the most. These include meat, dairy and impulse.
Additionally, the grocer will offer customers surprise offers such as flowers on Mother’s Day or sweet treats on Halloween.
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Finally, Basket Bonuses will be added which will allow customers a chance to ‘bag a bonus’ offer. It might be money off a shop or a treat from one of our Market Street counters.
To simplify the process the My Morrisons barcode has been added to the home screen to make it quicker for customers to find at checkout. Other online services such as Morrisons.com and Food to Order are now easier to find under the ‘services’ tab.
On top of this, My Morrisons customers will also be invited to participate in our six-week collector scheme this summer. This will enable them to receive a significant money-off voucher at the end of August if they have met the criteria and shopped in four of the relevant weeks.
“We know that this is a very tough time for customers and so our improved My Morrisons scheme will help the millions of customers who are part of it by rewarding them with instant offers when they shop,” Morrisons chief customer and marketing officer, Rachel Eyre said.
“We have taken on board customer feedback about which categories are the most relevant and have also introduced unexpected surprises to put a smile on our customers’ faces.”
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