Forecourt retailer EG Group has prevented over a million bags of food from going to waste in the UK in collaboration with Too Good To Go.
The food prevention app often works with companies to reduce food waste by allowing customers to purchase surplus items from restaurants, convenience retailers and producers.
Retailers than produce a “Magic Bag” containing the discounted items for customers to pick up at an allocated time.
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The partnership has particularly helped those struggling during the cost of living crisis, and “Magic Bags” come at the third of the original price.
The success of one million bags sold, comes after EG and Too Good To Go first partnered in 2018 in France – which was later followed by the Netherlands, Germany and Belgium.
Since 2020, the UK business joined the eco-initiative and have become EG’s largest market for Too Good To Go.
“This is a fantastic milestone in our partnership with Too Good To Go, helping to reduce both food waste and carbon emissions. Our collective efforts have avoided carbon emissions equivalent to nearly 500 flights around the world,” EG Group head of ESG and sustainability Amina Batool.
“Notably, we have seen a spike in the number of users in recent months, as more and more people monitor household spending closely, and hope that this partnership goes some way in supporting families who are looking for ways to combat the increasing cost of living.”
Sophie Trueman, Managing Director of Too Good To Go UK & Ireland managing director Sophie Trueman said: “I’m thrilled to have reached this incredible milestone. EG Group’s commitment to fighting food waste has made them the perfect partner for us, and it’s amazing to see the significant impact we are driving together.”
“Saving delicious food from going to waste not only carries huge benefits for our planet, it can also be a great help in making ends meet. I can’t wait to see our EG Group partnership continue to flourish and reduce even more good food from going to waste.”
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