McCain has named RuPaul Drag Race UK star, Baga Chipz, as its new creative director.
The self-proclaimed ‘Queen of Chips’ will now feature in the frozen potato brands ‘Anything Goes’ campaign.
Since her appointment, the season one Drag Race star has taken to social media to show fans how to get creative with their midweek meals.
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“Everybody knows that chips are the star of any plate. Just like me, they’re completely gorgeous and always the center of attention, so don’t be afraid to get creative with them,” Baga Chipz said.
“Midweek meals are the ultimate occasion to let loose and I will be here to bring a bit of ‘appiness by serving you some delicious potato realness. So look out, your midweek meals are about to become Much Betta!”
The move follows comes M&M’S announcing Lil Nas X as its new brand ambassador.
McCain marketing director Mark Hodge added: “We’re delighted to finally be able to unveil Baga as our first-ever creative director – her iconic and fearless attitude perfectly encapsulates our ‘Anything Goes’ philosophy.
“With Baga’s support, we really want to highlight that any meal can be exciting when you invite McCain on to the plate through our new series of social videos.”
