WKD has been named the official alcohol partner of the eight season of ITV’s Love Island.

The returning partnership will be supported by broadcast media, co-branded promotional packs, significant in-store activity and a social, digital and influencer campaign, including exclusive WKD-themed content featuring the contestants.

According to the brand, it decided to partner with the TV show for a second year because last year’s deal was well received by customers.

READ MORE: Heineken debuts alcohol-free beer in ITV Soaps

“We’re really proud to be linking with Love Island for a second time; we’re the perfect couple and just meant to be together,” head of brand at WKD Alison Gray said.

“The programme is a TV phenomenon with huge reach and fans can’t get enough of it. In a fragmented media landscape, the continued success of Love Island highlights just how much our target consumers still relish a shared media experience.”

As part of the deal, a Love Island promotion in pubs and bars, will be featured for the first time this year as an additional strand of the campaign.

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