WKD named official alcohol partner for Love Island 2022

WKD has been named the official alcohol partner of the eight season of ITV’s Love Island.

The returning partnership will be supported by broadcast media, co-branded promotional packs, significant in-store activity and a social, digital and influencer campaign, including exclusive WKD-themed content featuring the contestants.

According to the brand, it decided to partner with the TV show for a second year because last year’s deal was well received by customers.

READ MORE: Heineken debuts alcohol-free beer in ITV Soaps

“We’re really proud to be linking with Love Island for a second time; we’re the perfect couple and just meant to be together,” head of brand at WKD Alison Gray said.

“The programme is a TV phenomenon with huge reach and fans can’t get enough of it. In a fragmented media landscape, the continued success of Love Island highlights just how much our target consumers still relish a shared media experience.”

As part of the deal, a Love Island promotion in pubs and bars, will be featured for the first time this year as an additional strand of the campaign.

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