WKD has been named the official alcohol partner of the eight season of ITV’s Love Island.
The returning partnership will be supported by broadcast media, co-branded promotional packs, significant in-store activity and a social, digital and influencer campaign, including exclusive WKD-themed content featuring the contestants.
“We’re really proud to be linking with Love Island for a second time; we’re the perfect couple and just meant to be together,” head of brand at WKD Alison Gray said.
“The programme is a TV phenomenon with huge reach and fans can’t get enough of it. In a fragmented media landscape, the continued success of Love Island highlights just how much our target consumers still relish a shared media experience.”
As part of the deal, a Love Island promotion in pubs and bars, will be featured for the first time this year as an additional strand of the campaign.