East England Co-op joins Too Good to Go

The East of England Co-op has partnered with Too Good To Go to ensure surplus stock doesn’t go to waste.

Under the agreement, the independent retailer’s 230 store estate are eligible to sell “magic bags” of unsold produce through the app.

The retailer, which claims to be the largest grocer partnered with the anti food waste app in the region – has also guaranteed the bags of surplus stock contain three times the value of food paid.

READ MORE: Co-op invests £19m to strengthen support for pig farmers

Currently, the bags are priced at £3.30 and contain a mix of chilled and ambient products such as meat, fish, cakes and bread.

During its trail in March across 44 stores, the Co-op managed to save 4,678 “magic bags” from being thrown out.

“I’m thrilled to be rolling out our partnership across all East of England Co-op stores so our users can rescue even more good food for a great price,” Too Good To Go UK MD Sophie Trueman said.

”Food waste accounts for 10% of global greenhouse gas emissions, and so by reducing the volume of perfectly good food going to waste together we can take huge strides towards combatting climate change. I’m incredibly excited to see the impact our partnership can have in the weeks, months and years ahead.”

East of England Co-op head of sustainability Steven Fendley added: “Since making our pledge to reduce edible food waste to zero we have looked at a myriad of ways we can keep perfectly edible food from going to waste. Launching on Too Good To Go was a no-brainer, helping tackle the issue while giving our customers an excellent opportunity to enjoy delicious food at a great price.

“We have also been delivering other work in this area, including using new intelligent technology in our reduced to clear section, improving how and when we mark down chilled food nearing its ‘use by’ date, giving customers better discounts, earlier in the day.”

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Independent retailersSustainability


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