Waitrose rolls out parking payment app in 14 stores

Waitrose has introduced a new parking app at 14 of its car parks in the UK in partnership with Flowbird Smart City UK.

The parking app is now available for use at selected Waitrose stores across the UK including Alderley Edge, Balham, Guildford, Monmouth and Rickmansworth.

The Flowbird app, offers convenience to customers, allowing them to pay for parking quicker and offering a complete digital method rather than using cash.

App users can book their parking session on arrival at the supermarket car park and receive a reminder when it is due to end, with the option to extend their stay whilst they shop around the aisles.

READ MORE: Waitrose owed £4m following brief deal with Ocado founder

Customers are also able to redeem their parking fee based on a small in-store spend threshold by showing the app, or a physical receipt if they paid with cash.

According to Flowbird, its customer feedback has been positive with users saying that they value the flexibility of using a digital option instead of cash, along with the ability to top up their parking on the go if needed.

“We are very proud to work with a respected retailer such as Waitrose to improve the shopping experience. Thanks to Flowbird’s solutions, Waitrose’s customers can now pay for parking with apps, card and cash – so there’s an option for everyone,” Flowbird managing director Danny Hassett said.

Waitrose operations manager Louise Pitt added: “We’re pleased to continue working with Flowbird and to launch their app into more of our branches.

“Over the last year, we’ve listened to feedback from our customers and seen an increase in demand for the option of contactless payments within our own car parks, so we’re delighted to be able to support more of our customers and offer this service in an additional 14 Waitrose shops”

Waitrose customers can download the parking app via a QR code located on the side of Flowbird’s parking terminal or directly via the Apple and Google Play store.

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