Zapp launches advertising platform for supplier brands

Rapid grocery delivery service Zapp has launched a ‘full-service advertising platform’ for supplier brands so they can make use of its marketing channels and sales data.

Zapp Media Services allows brands to create co-marketing campaigns across Zapp’s owned channels such as in-app, social media, customer email and push notifications and OOH and other external ad campaigns.

The rapid grocer’s new service includes campaign planning, creative development and execution and also offers ‘round the clock and hyper-local data on what time of day and what location products perform best’.

Powered by Threefold, a commerce media agency that works with retailers including The Very Group, Co-op, Boots and Signet, the new offering enables brands to maximise the return on advertising investment through Zapp’s marketing channels and technology.

READ MORE: As Covid restrictions see life return to ‘normal’ what now for Deliveroo, Gorillas and Zapp?

Zapp Media Services will also work with brand product trials and Zapp exclusive product launches.

“Brands want to deliver marketing campaigns with Zapp that leverage our unique offering of 24/7 delivery, our premium product range and our increasingly loyal customer base.

By partnering with Threefold, we’re now able to offer brands the ability to deliver high-performing connected co-marketing campaigns that tap into specific shopper missions and reach new audiences more directly and faster than ever before.”

Threefold’s managing director Lee LeFeuvre added: “With its fast-paced growth, unique customer offering and strong brand equity, we’re thrilled to be partnering with Zapp to open up its marketing platform to supplier brands.”

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Independent retailersMarketingSupermarketsSuppliers

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