In Pictures: Tesco’s Hot Cross Bun Café

Today Big 4 grocer Tesco has opened its doors to its new Hot Cross Bun Café, just in time for the Easter period.

Located in Shoreditch, East London, the café offers the sweet Easter snack in several different ways, with each dish and cocktail being served a twist on the classic hot cross bun.

“After two years of pared back celebrations, we wanted to do something special to bring people together this Easter – both through the Tesco Hot Cross Bun Café experience, and with this year’s products,” Tesco chief customer officer Alessandra Bellini said.

READ MORE: Tesco launches hot cross bun café for one week only

“The hot cross bun is very much having a moment in 2022, as reflected by our focus on quality at an affordable price along with innovation in this year’s ranges. We wanted to make sure that this year’s was our best, but also go one step further and create a memorable Easter experience that allows hot cross bun lovers to enjoy our extensive offering in a variety of new and unexpected ways, while celebrating with family and friends.”

Grocery Gazette takes a look at the newest venture by the Big 4 grocer.

Tesco cafe

The grocer revealed all the cafés proceeds will go to its charity partner, the Trussell Trust.

Open daily from 10am till late, the Hot Cross Bun café serves brunch and afternoon tea during the daytime, before being transformed into an adults-only five-course dining experience taking place in the evening.

The evening drinks menu consists of Hot Cross Bun espresso martini’s, a selection of tea’s, coffees and even an easter egg milkshake.

Whereas, the food menu consists of a base of Hot Cross Bun accompanied by some unexpected flavours.

According to the Big 4 grocer, the new venue is arguably set to be one of London’s most ‘Instagrammable’ venue, which is why the café is equipped with floral designs on the outside of the store and dotted around the site.

The café can be found at 46 Great Eastern St, London EC2A 3EP for one week only.

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