Tesco is set to open the UK’s first hot cross bun café on 5 April for one week only, in the build up to Easter.
The Tesco Hot Cross Bun Café will be offering a range of hot cross bun-filled dining experiences from its new café situated in Shoreditch.
The café will offer brunch to afternoon tea and even five-course fine dining, all from just £5 per head.
Every dish and cocktail served will feature Tesco products with an innovative twist on the hot cross bun – including vegan ‘Hot Cross Bangers and Smash’ at brunch, Hot Cross Scones at afternoon tea, and Hot Cross Bun Espresso Martinis and Hot Cross Bun Steak Tartare at dinner.
The Big 4 grocer also revealed that the café’s proceeds will go to its charity partner, the Trussell Trust.
“After two years of pared back celebrations, we wanted to do something special to bring people together this Easter – both through the Tesco Hot Cross Bun Café experience, and with this year’s products,” Tesco chief customer officer, Alessandra Bellini said.
“The hot cross bun is very much having a moment in 2022, as reflected by our focus on quality at an affordable price along with innovation in this year’s ranges.
“We wanted to make sure that this year’s was our best, but also go one step further and create a memorable Easter experience that allows hot cross bun lovers to enjoy our extensive offering in a variety of new and unexpected ways, while celebrating with family and friends.”