Whole Foods Market has launched an online platform where shoppers can browse its Easter range, which can be delivered to London addresses or collected in-store.

The website, WholeFoodsMarketCatering, has a variety of holiday options that caters to different diets including traditional legs of lamb, salmon as well as gluten-free hot cross buns, eggs and organic wine.

READ MORE: Whole Foods CEO to steps down after 40 years

The Amazon-owned retailer’s Easter delivery is available to order online until 5pm on 10 April and orders can be placed in its four largest branches: Fulham, Kensington, Piccadilly and Richmond.

Whole Foods Market said: “At a time where consumers are more conscious about shopping local, this is a perfect solution for busy Londoners who want their fix of local, high quality produce whilst tapping into an accelerating online market.”

The news comes as retailers have rushed to widen their delivery services to cater for the surge in online demand since the pandemic hit. This week Deliveroo partnered with WH Smith to expand the high street retailer’s exposure to rapid delivery.

Last week, Morrisons teamed up with bike delivery service GoPuff to deliver groceries in under 20 minutes.

Click here to sign up to Grocery Gazette’s free daily email newsletter