Ocado’s latest shopping trends have revealed that the UK is already seeing an increase in summer’s most popular purchases, with sunscreen searches rising by 63%.
The online grocer’s week-on-week data comparing 4 to 10 March and 11 to 17 March, has shown increasing interest for BBQs and picnics, with the search terms rising by 63% and 27%, respectively.
Searches for ice lollies also grew by 11%, while alcoholic beverages such as Pimms and Whispering Angel increased by 29% and 34%, respectively. The highest boost in searches came from people looking for hay fever remedies, with the search term up by an eye-watering 143%.
READ MORE: Ocado sales drop as Covid restrictions ease
“With some welcome spring sun bracing the UK this weekend, it looks like Brits are getting ready to bask in the warmer temperatures!” Ocado Retail chief customer officer Laura Harricks said.
“With the widest range of products across any supermarket, we’re always on hand with all the Springtime essentials, from sunscreen to BBQ necessities – and everything in between.”
The news comes as Ocado’s latest trading statement revealed a 5.7% year-on-year drop in revenue for the quarter, which was partly reflected the 4% fall in UK grocery market sales.
The retailer cited easing lockdown restrictions, increasing supply chain costs and the ongoing conflict in Ukraine as contributing factors.