Anya Hindmarch launches The Universal Bag with Waitrose

Anya Hindmarch and Waitrose tote bag
MarketingSupermarketsSustainability

Waitrose has partnered with Anya Hindmarch to launch the Universal Bag in a bid to encourage shoppers to utilise reusable bags for their shopping trips.

Each step and material used in the bag has been fully certified under the Global Recycling Scheme (GRS), making it a 100% recycled product.

Retailing at £10, the bag is designed to be practical and durable with the green reflecting Waitrose and Hindmarch’s iconic style.

Additionally, it comes with a 10-year lasting guarantee.

READ MORE: Sainsbury’s and Waitrose launch ‘new generation’ Anya Hindmarch bag

“We recently took the decision to remove our bags for life as our research showed that they only use plastic where it can be recycled, reused or home composted by 2023.

“Plastic will continue to have its uses but we must not create any more of it unnecessarily.

“Instead, we must repurpose, reuse and make existing plastic materials circular – this is why we’re excited to be an early adopter of Anya Hindmarch’s new Universal Bag as it is a great example of circularity at work.”

Anya Hindmarch added: “The Universal Bag is designed to offer an alternative solution that saves plastic from landfill, is simple to recycle 100%, is guaranteed for 10 years, and is hopefully special enough to inspire people to use it.

“When you throw something away, there is no “away”. By collaborating on this project supermarkets are showing their continued commitment to reducing the amount of plastic on our planet.”

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7 Comments. Leave new

  • tIARA 4 years ago

    WAITROSE STORES BUT SOLD OUT IN FEW MINS 🙁

    Reply
  • Juniper 4 years ago

    60 already on eBay! ????

    Reply
  • Nicola Powell 4 years ago

    Which stores in Oxfordshire or Buckinghamshire will stick them please

    Reply
    • George Henry Lee 4 years ago

      What does “stick ” them mean?

      Reply
      • Debs 4 years ago

        Obviously she meant stock them

        Reply
    • Martina Cukanova 3 years ago

      Banbury store has them right now.

      Reply
  • EJC 4 years ago

    When is this on sale from?

    Reply

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Anya Hindmarch launches The Universal Bag with Waitrose

Anya Hindmarch and Waitrose tote bag
MarketingSupermarketsSustainability

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Waitrose has partnered with Anya Hindmarch to launch the Universal Bag in a bid to encourage shoppers to utilise reusable bags for their shopping trips.

Each step and material used in the bag has been fully certified under the Global Recycling Scheme (GRS), making it a 100% recycled product.

Retailing at £10, the bag is designed to be practical and durable with the green reflecting Waitrose and Hindmarch’s iconic style.

Additionally, it comes with a 10-year lasting guarantee.

READ MORE: Sainsbury’s and Waitrose launch ‘new generation’ Anya Hindmarch bag

“We recently took the decision to remove our bags for life as our research showed that they only use plastic where it can be recycled, reused or home composted by 2023.

“Plastic will continue to have its uses but we must not create any more of it unnecessarily.

“Instead, we must repurpose, reuse and make existing plastic materials circular – this is why we’re excited to be an early adopter of Anya Hindmarch’s new Universal Bag as it is a great example of circularity at work.”

Anya Hindmarch added: “The Universal Bag is designed to offer an alternative solution that saves plastic from landfill, is simple to recycle 100%, is guaranteed for 10 years, and is hopefully special enough to inspire people to use it.

“When you throw something away, there is no “away”. By collaborating on this project supermarkets are showing their continued commitment to reducing the amount of plastic on our planet.”

Click here to sign up to Grocery Gazette’s free daily email newsletter

MarketingSupermarketsSustainability

7 Comments. Leave new

  • tIARA 4 years ago

    WAITROSE STORES BUT SOLD OUT IN FEW MINS 🙁

    Reply
  • Juniper 4 years ago

    60 already on eBay! ????

    Reply
  • Nicola Powell 4 years ago

    Which stores in Oxfordshire or Buckinghamshire will stick them please

    Reply
    • George Henry Lee 4 years ago

      What does “stick ” them mean?

      Reply
      • Debs 4 years ago

        Obviously she meant stock them

        Reply
    • Martina Cukanova 3 years ago

      Banbury store has them right now.

      Reply
  • EJC 4 years ago

    When is this on sale from?

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

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