Waitrose has partnered with Anya Hindmarch to launch the Universal Bag in a bid to encourage shoppers to utilise reusable bags for their shopping trips.
Each step and material used in the bag has been fully certified under the Global Recycling Scheme (GRS), making it a 100% recycled product.
Retailing at £10, the bag is designed to be practical and durable with the green reflecting Waitrose and Hindmarch’s iconic style.
Additionally, it comes with a 10-year lasting guarantee.
“We recently took the decision to remove our bags for life as our research showed that they only use plastic where it can be recycled, reused or home composted by 2023.
“Plastic will continue to have its uses but we must not create any more of it unnecessarily.
“Instead, we must repurpose, reuse and make existing plastic materials circular – this is why we’re excited to be an early adopter of Anya Hindmarch’s new Universal Bag as it is a great example of circularity at work.”
Anya Hindmarch added: “The Universal Bag is designed to offer an alternative solution that saves plastic from landfill, is simple to recycle 100%, is guaranteed for 10 years, and is hopefully special enough to inspire people to use it.
“When you throw something away, there is no “away”. By collaborating on this project supermarkets are showing their continued commitment to reducing the amount of plastic on our planet.”