Iceland has rolled out recycling bins in all its Food Warehouse stores in a bid to help customers recycle plastic film that is unrecyclable in their homes.

The frozen food retailer launched its new bins in more than 140 stores across the country after receiving positive customer feedback during its trials.

Bins are fixed at the front of each store to allow customers to recycle flexible plastic film items, including carrier bags, bread bags, produce bags and magazine wraps – which typically cannot be recycled at home.

Flexible plastic packaging represents more than a fifth of all UK consumer plastic packaging but only 6% is widely recycled.

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The announcement comes ahead of WRAP’s campaign “Repeat the Cycle” which will encourage shoppers to recycle plastic bags and wrappings at the front of store locations.

“Tackling unnecessary plastic production and plastic waste continues to remain the priority for Iceland and The Food Warehouse but we are also keen to offer our customers a convenient solution for recycling the flexible plastics they are not able to at home,” Iceland managing director Richard Walker said.

As part of our #TooCoolForPlastic commitment, we have installed plastic film recycling bins across all @FoodWarehouse stores, allowing customers to recycle flexible plastic they are not able to at home. pic.twitter.com/3avWf9u3bK

— Richard Walker (@icelandrichard) March 9, 2022

“The additional bins will ensure that even more flexible plastic is recycled reliably and help contribute to a circular economy.”

The news comes after Iceland back-pedalled on its decision to remove all plastic from its shelves by 2023.

Walker admitted the supermarket’s plastic packaging pledge was likely impossible but thought it was important to try anyway.

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