Harry Kane backs Bio&Me as gut health brand raises £1.4m

England Football captain Harry Kane has invested in gut health brand Bio&Me.

In just 72 hours, UK based Bio& Me, whose range includes granola, porridge and yoghurts, closed a £1.4 million funding round which saw the football star become a shareholder in the business alongside several “high profile investors”.

“As a professional footballer, good nutrition and diet are very important to me. Bio&Me’s growth trajectory has been phenomenal and I’m thrilled to be playing a part in the brand’s next chapter,” Harry Kane said.

The business will use the funds to fuel an ambitious growth strategy including innovation in the cereal aisle and beyond.

Bio&Me was founded by Dr Megan Rossi and John Walsh and is the UK’s first dedicated gut health food brand backed by credible science.

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In 2021, the brand tripled its sales to £3 million and is on track to repeat this success in 2022 – making it Britain’s fastest-growing cereal brand.

“We’re delighted that Harry is coming on board as one of our investors,” Bio&Me co-founder Dr Megan Rossi said.

“As a dietitian and a scientist, it’s always been my mission to close the gap on great-tasting food that also truly delivers on its health claims. I believe that’s what makes Bio&Me such an exciting proposition for consumers and investors alike.”

Bio&Me co-founder and chief executive Jon Walsh added: “The brand’s success is also down to some key supermarket buyers believing in us and supporting us over the last 12 months.

“Moving forward, we aim to make the brand accessible to even more consumers across a variety of formats, as well as looking further afield and launching products in different food and beverage categories.”

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