Gopuff has partnered with McLaren Formula 1 team to become its instant delivery partner.

As a result of the partnership, the delivery service‘s branding will feature on McLaren cars.The partnership will also include fan experiences and rewards.

Team’s drivers Lando Norris and Daniel Ricciardo surprised Formula 1 fans in London with Gopuff deliveries, with Gopuff branded McLaren cars also dotted around London, in locations such as Tower Bridge.

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“McLaren is an iconic brand focused on delivering premium experiences, much like Gopuff,” Gopuff senior vice president Daniel Folkman said.

“Just as this prestigious race team is known for speed, we are known for delivering fast, seamlessly, and reliably to our customers.”

“Being the exclusive instant delivery partner of McLaren’s race team creates a new opportunity to connect with our respective fans and customers, and have some fun along the way.”

McLaren Racing chief executive Zak Brown added: “Gopuff is the pioneer of the instant delivery category in the US, which has seen rapid global expansion over the past year along with remarkable growth in Europe.”

“We look forward to collaborating on campaigns and going racing together.”

Any Gopuff customer who orders before 20 February will be automatically entered into a prize draw where one person will get the chance to win a VIP McLaren Formula 1 race weekend experience.

This prize also includes a visit to its technology centre, exclusive race viewing, and a ride in a McLaren supercar.

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