Plant-based potato milk Dug is now available to convenience retailers as a result of its partnership with Bestway Wholesale.
The wholesaler is now stocking the three Dug varieties in 30 of its cash and carry depots, Barista, Original and Unsweetened, all retailing for £1.80 each.
According to Dug’s parent company, Lund UK, the dairy alternative has a climate footprint which is 75% lower than that of cow’s milk due to the efficiency of growing potatoes.
According to Veg of Lund UK sales director Graham Stonadge, DUG potato-powered plant-based milk is set to “shake up” the £335 million milk alternatives market, which until now has been dominated by oat milk as well as a plethora of other varieties that create “confusion in the fixture.
“The challenge for retailers is to look beyond the hype and focus on those brands that are more than a box-ticking exercise. After all, consumers are looking to make more educated choices about plant-based than ever before,” he said.
“We are delighted to be working with Bestway as they step-up their offering in plant-based dairy alternatives and look to lead the convenience sector in this new plant-based era. This partnership means that retailers, coffee shop owners, foodservice companies and food producers can now ride the potato milk wave and ‘Dare to DUG’.”
A spokesperson for Bestway Wholesale added: “We are always on the lookout for exciting, innovative product lines that separate our retailers from their competitors and are proud to be the channel’s first supplier of DUG.
“With more consumers switching to healthier eating and drinking alternatives, our retailers have the opportunity to separate themselves from the crowd and offer a new range in a fast-growing category.”