Asda’s George is praised for showing ‘real women’

Asda’s in-house fashion brand George has been praised for showing ‘real women’ after it shared an image of a lingerie model with visible stretchmarks across her stomach and thighs.

The supermarket fashion label posted the close-up photograph of body-empowerment influencer, model and mum-of-two Brunna Teixeira on Instagram with the caption: “There’s just something special about a matching set.”

George @ Asda’s Instagram account – which is followed by more than 705,00 people – has been promoting its lingerie range in the run-up to Valentine’s Day. All of the underwear posts have featured body-positive models and influencers, such as Cardiff-based YouTuber Michelle Naylaa and content creator Katie Budenberg, who campaigns against diet culture.

Read more: Asda extends Smart Price range across all stores

Hundreds of social media users responded to George @ Asda’s post, thanking the label for its inclusive approach and expressing delight at its increasing use of unfiltered, unedited images of real women’s bodies.

tree_9295 said: “Well done George for setting real standards in this industry full of fake perfection. Let’s hope other clothing brands follow in the real world footsteps!”

The lingerie is advertised on the George at Asda website with an image of a traditional fashion model wearing the set.


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