Prices rises see shoppers switch to Aldi and Lidl

Supermarket price rises over the past year have seen shoppers switching to Aldi and Lidl as the cost-of-living crisis continues to bite, with inflation hitting 3.8% in the grocery sector.

According to the latest data from Kantar, the discount supermarkets were the only two to grow market share while also recording year-on-year growth over the 12 weeks to 23 January 2022, with Aldi sales up 1.2% and Lidl enjoying a 1.1% boost.

Over the same period, most other supermarkets suffered a drop in both sales and market share.

The news comes as households increasingly shop around for the best prices, with inflation over the past four weeks standing at 3.8% (a 0.3% rise on December), adding around £180 to the average annual shopping bill.

Read more: GG Investigates: What’s going on with food inflation?

Higher prices have also seen supermarket sales in the UK falling by 3.8% over the 12 weeks to 23 January 2022. These figures show the tough comparisons against the high demand of the lockdowns at the start of 2021, although spending still remains 8% higher than pre-pandemic levels.

“Prices are rising on many fronts, and the weekly shop is no exception,” said Kantar’s head of retail and consumer insight Fraser McKevitt.

“We’re now likely to see shoppers striving to keep costs down by searching for cheaper products and promotions. Supermarkets that can offer the best value stand to win the biggest slice of spend.”

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