Morrisons & Asda shoot up prices compared to Big 4 rivals


Morrisons and Asda have “dramatically” increased the prices of their goods in comparison to their rivals, according to data from research firm Assosia.

The price of a basket of 18 staples has risen by 15.3% to £20.27 at Morrisons and 13.6% to £18.08 at Asda, significantly more than Tesco which saw a 0.8% increase in the same basket of goods.

That compares with inflation of 8.3% on the same basket of goods across the market as a whole.

According to The Grocer, Morrisons has been the “most expensive” Big 4 supermarket for six consecutive weeks whereas Asda, has been the cheapest for three of the past four weeks

READ MORE: GG Investigates: What’s going on with food inflation?

The news comes after the Office of National Statistics (ONS) reported that the consumer price index (CPI) measure for inflation rose to 5.4% in December, the highest level for nearly three decades.

Food inflation has been driven by labour shortages, lack of HGV drivers and increasing shipping rates. However, food writer and anti-poverty activist Jack Monroe pushed it into the spotlight when they claimed supermarket inflation had affected poorer households more.

Monroe said they were “infuriated” and that the “5%” figure commonly cited as the food inflation rate “grossly underestimates the real cost of inflation as it happens to people with the least”.

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2 Comments. Leave new

  • morrisons has become a stupid, rip-off company: water up from 17p to 25p; bananas 89p a kg compared to Sainsburys at 76p, bleach (own brand) from 39p to 55p – asda too.

  • Just been to my local ASDA in Torquay (25th July 2023) to find that my weekly items have dramatically risen! Just for basic Sardines has gone up from 39p to 45p and the biggest shock was a tin of Chicken Jalfrezi, up from £1:80 to £2:25! And I noticed other items have risen too. I thought the government was sorting out rip off supermarkets. As usual, all talk and no action. I won’t be going to ASDA anymore. I can’t believe they are treating customers like this. Do they think that we won’t notice! They’re done!


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