Wrap launches new partnership to fight climate change

Wrap has partnered with social enterprise, Behaviour Change, in a bid to reduce emissions closely linked to food and household waste.

The partnership is set to expand Wrap’s behaviour change capabilities on environmental issues such as food waste, plastic pollution and recycling before a wider range of businesses, charities and public sector bodies.

As a result, the two businesses hope to “empower” the public to take the necessary actions to ease environmental pressures by reducing carbon emissions linked to items and products bought and used every day.

“Some 45% of UK emissions arise from the products we use and how we use them – behavioural change is a vital part of reaching net-zero,” Wrap said.

Wrap chief executive Marcus Gover added: “The world is in the middle of a climate emergency. We have the perfect storm of a growing global population consuming more resources and putting greater pressure on nature.

“With nearly half of all UK emissions associated with the products we use we must change public behaviour about how we shop, eat, dress and dispose of things.

READ MORE: Morrisons to remove use by dates on milk to cut down food waste

“If we don’t, we won’t begin to address climate change and will significantly undermine our ability to cut emissions.

“Changing behaviour at scale can generate huge benefits and together Behaviour Change and WRAP will drive forward change through the businesses and governments we work with – here and around the world – and through our work with the public.”

The partnership is aimed at engaging directly with the public through the likes of Love Food Hate Waste, Recycle Now, Love Your Clothes and Clear on Plastics and support a range of environmental commitments made by organisations and governments.

Behaviour Change executive director David Hall concluded: “We are focused on learning about what really works to change behaviour for the better and then scaling it up.

“Working hand in hand with WRAP will enable us to do this in bigger, more effective ways that start to answer the huge sustainability challenges that both organisations exist to tackle.

“This new partnership is all about impact and we are excited about the new possibilities it will bring.”

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