Fibre One unveils new flavour exclusively in Tesco


Snack bar brand, Fibre One 90 calorie, from General Mills has unveiled a new chocolate mint brownie flavour, exclusively at Tesco.

From 14 February 2022, the new flavour will be available from the Big 4 grocer, which will feature in-store and online marketing.

The new flavour comprises of chocolate brownie, packed with mint flavoured chips, and is finished with a mint drizzle.

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Fibre One 90 calorie also recently refreshed the look and feel of its social platforms as part of the Masterbrand campaign ‘Crave Club’.

“Here at Fibre One it’s really important to us that our target audience have a wide range of tantalising flavours to choose from and feel they can still have fun while watching what they eat. Choc Mint Brownie is perfectly placed to offer the best of ‘permissible indulgence’, ” General Mills marketing manager for snacking Gerry Roads said.

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