Brakes launches a range of plant-based desserts for Veganuary


Food supplier Brakes has launched a new range of “traditional” vegan desserts as the Veganuary frenzy continues.

The new range of vegan takes on British classic hot pudding desserts includes syrup sponge pudding, raspberry jam pudding and sticky toffee pudding.

The news comes as a result of the increasing demand for vegan products as consumers continue to take into account the sustainability and ethics of products they purchase.

READ MORE: Nisa expands plant-based range for Veganuary

The desserts debuted following research which showed that while consumers increasingly want plant-based products, they also crave nostalgic comfort food, a trend driven by the Covid-19 pandemic.

“While we recognise the huge and increasing importance of the vegan sector, first and foremost our products must be at least as good as traditional alternatives,” Brakes senior product development manager Matt Lake said.

“The growth in vegan products has been exponential and it shows no signs of stopping. It’s important, particularly in these difficult times, that we help our customers to capitalise on as many opportunities as possible and having a range that exceeds expectations of vegans and non-vegans alike is an important part of that.”

Lake added: “We know that 15% of vegans struggle when eating out and one in five miss non-vegan foods.

“This range is a perfect addition to the menu, offering desserts that generations of people have loved and now everyone, including vegans, can continue to enjoy.”

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