Asda extends 10% discount for emergency workers


Asda has announced it will be extending its 10% in-store discount for emergency workers with a Blue Light Card until 31 January 2022.

The discount, which is available in all Asda’s 633 stores across the UK, includes 10% off of food and drink, George at Asda clothing and homeware, toys, gifts and optical.

Asda has extended its discount for card holders to “acknowledge the amazing work they do each day to keep everyone safe”.

READ MORE: Asda strike moves closer as workers are ready to walkout

Blue Light card holders will receive the discount by presenting their own, valid, Blue Light Card and ID to Asda employees at checkout.

“This Christmas has been particularly tough for our emergency services, so we wanted to say a heartfelt thank you for everything they continue to do by extending our discount in stores until the end of January,” Asda chief merchandising officer Derek Lawlor said.

Blue Light Card chief executive officer Tom Dalby added: “It has been incredible that Asda has supported our members with a great in-store offer in the run up to Christmas, helping them save at one of the most expensive times of the year.

“We are delighted that Asda have now extended their offer, recognising the work that our members do day-in, day-out to support our communities.”

Click here to sign up to Grocery Gazette’s free daily email newsletter



1 Comment. Leave new

  • Yvonne Walton
    January 3, 2022 4:42 pm

    I have just been in my local Asda store Shaw Oldham shown them my BlueLightCard and they said they have had a memo from head office that they are not part of the offer for BlueLightCard holders! Why say it’s extended and then be told no?!?!


Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.