Asda has announced it will be extending its 10% in-store discount for emergency workers with a Blue Light Card until 31 January 2022.
The discount, which is available in all Asda’s 633 stores across the UK, includes 10% off of food and drink, George at Asda clothing and homeware, toys, gifts and optical.
Asda has extended its discount for card holders to “acknowledge the amazing work they do each day to keep everyone safe”.
Blue Light card holders will receive the discount by presenting their own, valid, Blue Light Card and ID to Asda employees at checkout.
“This Christmas has been particularly tough for our emergency services, so we wanted to say a heartfelt thank you for everything they continue to do by extending our discount in stores until the end of January,” Asda chief merchandising officer Derek Lawlor said.
Blue Light Card chief executive officer Tom Dalby added: “It has been incredible that Asda has supported our members with a great in-store offer in the run up to Christmas, helping them save at one of the most expensive times of the year.
“We are delighted that Asda have now extended their offer, recognising the work that our members do day-in, day-out to support our communities.”