Aldi’s £14 own-label champagne has become a hit in the UK, boasting the second highest sales after Moët & Chandon.
Only available at the discount retailer, Veuve Monsigny, Aldi’s own label, has overtaken popular French brand Lanson according to figures from the data firm IRI.
Veuve Monsigny is sourced by the French producer Philizot & Fils, which is run by a French couple Stéphane and Virigine Philizot in Champagne’s Marne Valley.
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With Christmas week looming, the vineyard has to expand rapidly to meet the demand for the cheaper option of Veuve Monsigny amid highest inflation levels in a decade.
This comes as the price of champagne has increased by 8% in the three months leading to September, according to the Wine and Spirit Trade Association.
The discount grocer, has also been subject to inflation with a £1 increase in Veuve Monsigny’s price compared to last Christmas.
Over the years, Veuve Monsigny has won a series of accolades including a bronze award at the International Wine Challenge in 2016, where it was described as having a, “floral palate, fresh with little development but beautiful balance and restraint”.
However, the annual champagne taste test by Which? ranked Waitrose, Tesco and Marks & Spencer above Moët, Lanson and Aldi.
Instead, Lidl’s bubbly was singled out for its “great value pick” at just £12 with “subtle, complex aromas, fresh acidity and clean, fruity taste”.
