Iceland defends Christmas crown with ‘zesty’ mince pies

Iceland has successfully defended its title for best mince pies after topping the Which? leaderboard for the second year in a row.

For taste, the retailer’s Luxury All Butter Mince Pies came joint-first in a survey of 66 shoppers with Tesco’s Finest and Co-op’s Irresistible ranges.

However, Iceland pushed ahead of its rivals with a lower price tag of £1.89.

Its mince pies were commended for their “zesty taste”, which The Times noted could be down to flavouring from yuzu juice and cider.

READ MORE: Iceland launches ‘Turkey Insurance’ for stressed shoppers

Tesco’s Finest Mince Pies apparently had a “generous and tasty mincemeat filling”, with one panellist calling them “the perfect treat on a cold winter’s day”.

Co-op’s Irresistible All Butter Luxury Mince Pies were commended for their “tasty filling and pleasantly textured pastry”.

The Specially Selected Mince Pies at Aldi came bottom, but still scored a relatively high satisfaction rating.

“For many of us, mince pies are the taste of Christmas,” Which? Magazine home products editor Lisa Barber said. 

“Our panel of enthusiasts have tasted pies from the biggest supermarkets in the UK to find out which ones will make the holiday season extra festive this year.

“Iceland has triumphed for the second year in a row but competition was tight between the top contenders in our blind tests.”

In the Good Housekeeping rankings for this year, Morrisons ranked first among supermarkets, followed by Marks & Spencer.

Iceland took home the bronze medal, though it had the best “citrusy notes” in the selection.

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