The Central England Co-op has announced its support of Usdaw’s two-week campaign against retail violence.
The convenience retailer will ask customers to treat staff with respect amid surging violence against shop workers.
According to recent figures, 12,000 incidents have been recorded this year, including 81 physical assaults, 959 cases of verbal abuse, 160 Covid-19 related occurrences and 307 reports of anti-social behaviour.
It amounts to a 26.1 per cent spike in reported incidents since last year.
The symbol group will implement in-store posters, social media posts, in-store radio and awareness events in Stafford, Lichfield, Petersborough, Desborough, Leicester and Birmingham.
READ MORE: Co-op and Unilever launch packaging trial
It comes as part of the organisation’s Respect for Shopworkers Week and the Shopkind winter campaign.
The Respect for Shopworkers Week started on November 15, with the Shopkind campaign set to launch from November 22.
According to the Co-op, #ShopKind is meant to bring attention to the “sacrifice” shopworkers are making around Christmas and highlight the need to respect retail staff.
“Safety has been and continues to be our top priority and we have worked together to provide a safe environment to shop,” Central Co-op loss prevention manager Craig Goldie said.
“We are pleased to support both the Usdaw National Respect for Shopworkers Week and the Shopkind winter campaign.
“We believe that each and every colleague should have the right to go to work and return home safely and we continue to invest in new safety measures including personal protection devices and access to counselling services.”