Sainsbury’s has announced the launch of its new partnership with the Woodland Trust.
The collaboration will reportedly allow Nectar customers to donate their points to the woodland conservation charity in a bid to help the organisation plant 50 million trees by 2025.
The Big 4 grocer said that for every 2000 points donated, the Trust will plant a native tree.
It added that every 5000 points will contribute towards the protection and welfare of trees under the Trust and lock up one tonne of carbon.
The supermarket is also offering customers 20 Nectar points for every £1 spent on Woodland Trust membership fees.
READ MORE: Sainsbury’s shares down despite return to profit
In addition, it is offering two extra points for every pound spent on products marked by the organisation, including Free Range and SO Organic eggs or Sainsbury’s Best of British apples.
“With COP26 underway, we know that our customers and colleagues are looking for more ways that they can help support nature and biodiversity,” Sainsbury’s head of corporate sustainability Ruth Cranston said.
“We’re delighted to offer them the chance to donate their Nectar points to plant trees and help protect and restore our woodlands.
“We all need to take action to tackle the climate crisis.”
Woodland Trust fundraising director Karl Mitchell added: “It gives people a simple way to do their bit to combat the global climate emergency and create a natural legacy.
“Trees planted through the Nectar partnership will boost our bid to plant 50 million trees by 2025.
“This new Nectar partnership is set to … [bring] huge environmental benefits.”
Click here to sign up to Grocery Gazette’s free daily email newsletter
