Asda has unveiled its new “Asda on Ice” Christmas campaign, which will showcase its holiday selection of food and drink for 2021.
The 60 second commercial is scheduled to air at 8:15pm today during an ad break for ITV’S Coronation Street.
The advertisement is choreographed by three-time Dancing on Ice winner Daniel Whiston to the tune of Boléro.
It features a family ice-skating through a series of festive events, from a Christmas play to an office party, until they finally reach Christmas day itself.
The ad displays the selection of holiday-themed food and drink offered by the supermarket throughout the short film, including its ‘Extra Special’ range.
It draws attention to the Big 4 grocer’s Ham and Rarebit Spoon, its Chocolate Orange Bauble, Blood Orange and Gin Smoked Salmon, alongside 200 additional vegan and free-from products.
“This year our Christmas campaign is about celebrating all the moments that make Christmas special and showcasing the quality and range of products our customers can enjoy throughout the festive season,” Asda chief customer officer Meghan Farren said.
“’Asda on Ice’ takes everyday moments and turns them into a beautiful performance.”
The retailer confirmed that it will also be airing four additional 30 second ads during the countdown to the holiday season, with more Christmas moments featuring the supermarket’s range of products.