Asda has become the first supermarket to partner with RangeMe, in a bid to find “innovative” suppliers for its customers.
The venture comes as the Big 4 grocer aims to expand its product base with new selections and source more offerings from emerging suppliers.
RangeMe initially launched in 2014 and is currently used by over 12,000 retail buyers across the UK, APAC and North American markets.
The business claims that it is the biggest international platform for retailers to peruse brand selections.
The news follows the recent launch of Asda’s supplier incubator programme, which reportedly aims to support newer, emerging brands and collaborate with suppliers which “offer something different to customers.”
“We’ve already received hundreds of product patches from really exciting, emerging suppliers as a result of our partnership with RangeMe,” Asda senior director of commercial strategy Ben Smith said.
“Through the launch of Asda’s incubator programme, we hope to work with some of these suppliers to get their products onto the shelves in our stores.
RangeMe chief executive Nicky Jackson added: “Asda is an iconic British retailer and supermarket chain and we welcome them to our community.
“This is also an excellent opportunity for suppliers to connect directly with Asda buyers and showcase their products.”